The wrong message: ad undermines our water needs

SELLING AN IDEA... Federal Member for Nicholls, Sam Birrell, has hit back at a new advertisement that uses emotive language and visuals to justify the Government's water buyback legislation. The transcript says, "Water's being overused. And the next drought is only a matter of time. We have to make sure there's enough water, otherwise the rivers may run dry. If we don't act, it could threaten our iconic Aussie plants and animals, our food supply, and affect the drinking water of more than three million Australians. Find out how the Australian Government's plan will restore the Murray–Darling rivers." Photo: Supplied

A NEW advertisement authorised by the Australian Government has come under fire from critics including Federal Member for Nicholls, Sam Birrell, who said it attempts to justify the Albanese Government’s harmful water buyback legislation.

Mr Birrell said the video advertisement, which is currently running in Nicholls, uses emotive language and ‘doomsday’ scenarios to justify Labor’s plan to harm regional communities through water buybacks as part of the Murray Darling Basin Plan.

“This advertisement is simplistic, deluded, misleading, partisan and intends to justify the destruction of agriculture in Australia,” Mr Birrell said, adding that, “This advertising campaign smacks of a partisan political advertisement, not the work of a body that should be focused on science.

SELLING AN IDEA… Federal Member for Nicholls, Sam Birrell, has hit back at a new advertisement that uses emotive language and visuals to justify the Government’s water buyback legislation. The transcript says, “Water’s being overused. And the next drought is only a matter of time. We have to make sure there’s enough water, otherwise the rivers may run dry. If we don’t act, it could threaten our iconic Aussie plants and animals, our food supply, and affect the drinking water of more than three million Australians. Find out how the Australian Government’s plan will restore the Murray–Darling rivers.” Photo: Supplied

“It’s sad that an organisation that once did have some credibility is now conducting itself in this way.”

Mr Birrell said the advertisement is offensive to regional communities who will be impacted by water buybacks.

“Labor’s new plan for water will increase costs for producers and manufacturers, impact jobs and the economic prosperity of Murray Darling Basin communities,” Mr Birrell said.

“Murray Darling Basin communities grow fresh clean food for Australia and the world which drives economic growth for our nation.

“Instead of celebrating the regions, this Labor Government continues to make it harder for regional and rural Australians to do what they do best,” he said.