IT’S not often you get the chance to take to the track in the fastest station wagon in the world, but that’s exactly what happened recently when Shepparton Audi Centre sales manager, Toby Balfour organized a special Audi Drive Day at Phillip Island.
Toby said, “Our Audi customers are very diverse. Those who appreciate high-performance vehicles tend to by our ‘S’ and ‘RS’ variants and as part of their purchase, ‘RS’ buyers receive a drive day.
“The days are a great way for people to understand the incredible performance capabilities of Audi vehicles in a controlled environment with professional instructors.
“The day at Phillip Island held recently was a bonus – as we were a top three place getter in Audi Dealer of the Year – we were rewarded for our efforts with the option to take four of our customers along.
“In addition to ‘fanging it’ around the world-famous Phillip Island racetrack, the drivers experienced a skid pan and Motorkhana handling course through the cones and competed in this event.
“The day was very successful. As a thank you to our customers, who after the experience are advocates who actively promote the Audi Centre Shepparton experience. For me, as a sales manager, I get more insights into what our clients expect, and how experiences like this enforce and expand their expectations.
“The feedback has been great. We are looking forward to taking more of our Audi owners on local Australian experiences. The Audi driving experience does encompass such opportunities as an ice-driving experience in Austria that is available to Australian Audi owners. I’d love to go over and host a group of our best customers on that adventure!”
