EVERY week, 19M Australians read news across newspapers or online, according to a 2021 study by Roy Morgan. That is 9 out of 10 Australians aged over 14 years!
Of that figure, Roy Morgan found that over 14M read print news, over 19M read digital news, and 12.8M consume news both in print and digital formats. The study found that news readership remains strong year-round.
Interesting to note, the same study was conducted by Roy Morgan in June 2020, and additional insights in 2021 found that Total News Readership, Print Readership and Newspaper Inserted Magazines (NIMs) Readership all increased on 2020 figures. NIMs had the most substantial growth at +17 per cent on from 2020, print readership grew six per cent, and total news readership in Australia grew one per cent.
Readership is high across all age groups, including the hard to reach 14-34’s. Mondays to Fridays, newspapers are the most engaging media before lunch with over half of newspaper readers prefer to be reading papers before lunchtime. 44 per cent of Aussies read one to two newspapers a week, 29 per cent said they read three to six newspapers weekly, and 27 per cent said they read seven or more newspapers each week.
One thing is clear from the study, is that Australian’s thirst for news remains strong, and that newspapers and inserted magazines like this Australian Made feature, are still popular amongst Aussies.
Learn more by going to: www.newscorpaustralia.com/wp-content/uploads/2021/09/TNB_FUNDAMENTALS_Q2_2021-3-2.pdf
