AUSTRALIAN exporters have reason to celebrate as the famous green-and-gold kangaroo Australian Made, Australian Grown (AMAG) logo has been registered in Singapore, New Zealand and Thailand, providing protection under local law.
This official symbol establishes products as genuinely Australian and is a valuable marketing tool, with almost half of all Australian Made licensees using the logo on exported products.
The formal trademark registration covers ten classes extending to a wide range of products including cleaning products, soaps, cosmetics, pharmaceuticals, furniture, clothing and footwear, food and beverages, and retail services. This essential legal framework provides exporters with protection against unauthorised use or copying of the logo.
According to the Department of Foreign Affairs and Trade, Australia exported A$15.6B worth of merchandise to Singapore in 2021, A$11.6B to New Zealand and A$6.7B to Thailand, highlighting the enormous opportunity these regions present for Aussie makers and growers.
Recognition of the Australian Made logo is high in export markets, with 87 percent of international consumers believing products carrying the logo are from Australia. Prominent placement of the Australian Made logo was found to be the best way to increase the likelihood of overseas consumers buying Australian.
The logo registration work was carried out by Wrays, Australia’s largest independent intellectual property specialist firm, and the logo is also registered in China, the European Union, Hong Kong, India, Malaysia, the Philippines, South Korea, Taiwan, the United Arab Emirates, the United Kingdom, the USA, Indonesia and Vietnam, where it is known as Australia’s mark of authenticity.
For more information about applying to use the Australian Made, Australian Grown logo, visit www.australianmade.com.au.
