If there’s a recipe for business success, its essential ingredients are experience, in-depth local knowledge and the buying power of a strong national network.
For over 15 years, Stephen Cohen has been at the helm of Shepparton Flooring Xtra, helping residents and businesses find the perfect flooring solutions. Backed by the buying power of Flooring Xtra’s over 100-store national network, Stephen has consistently worked to tailor both product and service to the unique needs and preferences of the Shepparton community.
By leveraging competitive pricing and access to exclusive products, Stephen aims to combine network strength with his long-honed local insight, reading and anticipating customer needs across the outlets’ residential, commercial and insurance portfolios. Confident that the business has an extensive product range to cater to changes in customer trends in the short term, Stephen said:
“Over the last few years, we’ve seen a strong shift from carpet to hard flooring, particularly vinyl planks. There’s also been a move away from darker tones toward warmer, more natural colours. We’re constantly drawing on our experience to stay ahead of the trends, reading the market and anticipating what customers will want next.”
Flooring Xtra has recently introduced several new products to meet evolving preferences, including well-received new hardened timber plank flooring, which combines durability, aesthetic appeal and affordability.
A standout in the range, Stephen said, is the Kährs Life Authentic Hardened Timber Plank, a Swedish-made, eco-friendly option that delivers the beauty of real wood with enhanced durability.
“It’s thinner, just as durable and significantly more affordable than traditional engineered timber. It’s real timber, soft underfoot and designed as a floating floor,” Stephen said.
Another growing trend in Shepparton is the popularity of herringbone flooring patterns.
“We’ve seen a growing interest in hard floors laid in a herringbone pattern. It’s a classic, sophisticated look that’s really resonating locally.”
Specialising in domestic renovations, semi-commercial projects such as office and shop refurbishments as well as jobs in the commercial sector, Shepparton Flooring Xtra is well-grounded to serve the community for a long time to come.
