

WITH a foundation of good old-fashioned service and honest advice, Tatura Farm Supplies celebrated its 50-year milestone last year, a testament to its enduring values.
Founded in July 1973 by Bruce and Delphine Minns at 195 Hogan Street, the site was formerly home to C.J. Mitchell and Co Hardware. Today, it houses the Tatura Police Station.
Bruce joined Combined Rural Traders (CRT), becoming known as “Your local bloke from CRT.” He established an advertising committee that helped CRT outlets in Victoria gain media exposure.
According to Caroline, Bruce’s daughter and current owner, this innovative approach was effective: “It gave ‘local blokes’ an edge over competitors.”
Caroline joined the business in 1990 after working with her father during school holidays. In January 1996, they relocated to Ross Street, near the former Tatura Saleyards.


“Moving there was ideal for growth, but we faced challenges, especially during droughts,” Caroline recalled. “Dad worked hard with committees to promote Tatura Park for horse events and was instrumental in the early days of International Dairy Week.”
Bruce passed away in 2010 after a two-year battle with cancer, leaving Caroline to continue the business.
“Many doubted I could succeed in a male-dominated field,” Caroline said. “After Dad’s passing, I lost many customers, but with hard work and support from my husband Martin and our staff, we persevered.”
Like the town itself, Tatura Farm Supplies has evolved, now catering to agricultural, domestic and broader trade sectors with a wide range of products, including fencing supplies, work boots, and feed for various animals.