COMMUNITY radio is coming to Rushworth when 3RW officially commences its full-time programming at 10am on Monday, September 1, with an official opening planned soon.
3RW has been over a year in the making, when long-time Broadcaster, Brad Geier, fulfilled his lifelong dream of retiring in Rushworth, but was not content to stay idle. He contacted friend and fellow broadcaster Tony Jordon and came up with the idea to establish a fully operational radio station to serve the Rushworth and surrounding area.
After the exhaustive task of raising the funds to purchase the necessary licences and equipment, Brad and Tony made several trips to Rushworth to sound out support and to find a suitable place to house a studio and office, along with a transmission site.
“We were looking everywhere for something suitable when I noticed an open sign at the former council depot,” said Tony.
“As luck would have it, a meeting was taking place, and that’s where Brad and I literally bowled in and mentioned our plans and asked who to talk to regarding the chance to utilise some space at the depot.”
With a location secured, the pair began vigorous testing of the equipment and engaging the Rushworth community for support and business advertising.
“It’s not just about running ads for the town’s businesses, it’s all about building local connections to build a stronger relationship with customers and visitors whilst strengthening the local economy and allowing a direct, one-on-one opportunity for businesses to relate directly to locals, customers and visitors alike,” said Brad
“Radio is such an important medium, providing a one-on-one, personal relationship with the listener, thus also helping to alleviate social isolation and loneliness. It’s about helping the local economy whilst bringing people and the town together, resulting in strengthening this already vibrant, welcoming and supportive town.”
3RW invites the Rushworth community to tune in to 87.6 on FM or online via their website at www.3rw.com.au or the TuneIn app, where you can listen anywhere, anytime.
