Shepparton Cup draws 10,000 visitors and $4M to local economy

KICKING GOALS... Young players showcase their skills at the record-breaking AFS Shepparton Cup, held across 38 pitches in Greater Shepparton. The tournament drew nearly 4,000 junior footballers from Australia and New Zealand, filling local accommodation and boosting the regional economy by an estimated $3 to $4M. Photos: Supplied

Largest event of its type in Australia

THOUSANDS of junior soccer players, their families and supporters embarked on the region for the Australian Football Skool (AFS) Shepparton Cup held October 25-27. This year’s tournament not only broke records but marked an impressive milestone, becoming the largest weekend junior football event ever hosted in Australia.

With 313 teams competing across 21 divisions, the tournament showcased the talents of nearly 4,000 young players, from Under 6s to Under 17s, who took to 38 pitches across Shepparton Sports City, Wanganui Oval, Rumbalara, and Mooroopna Recreation Reserve. Teams travelled from across Australia and New Zealand, with representation from Sydney, Cairns, Launceston, Hobart, and regional New South Wales, as well as numerous Victorian towns.

KICKING GOALS… Young players showcase their skills at the record-breaking AFS Shepparton Cup, held across 38 pitches in Greater Shepparton. The tournament drew nearly 4,000 junior footballers from Australia and New Zealand, filling local accommodation and boosting the regional economy by an estimated $3 to $4M. Photos: Supplied

Over three thrilling days, players competed in 755 games, culminating in an exciting Finals Day that drew more than 10,000 visitors. The influx of teams and supporters filled local accommodations to capacity, delivering an estimated economic boost of $3 to $4M, benefiting local businesses and solidifying Greater Shepparton’s status as a prime destination for major sporting events.

Greater Shepparton City Council’s sport and recreation team orchestrated the extensive logistics required to run the tournament smoothly, from pitch preparation to goal placement, ensuring a positive experience for all participants.

Geraldine Christou, director of sustainable development at Greater Shepparton City Council, highlighted the event’s broader impact, saying, “Australia’s largest junior weekend football tournament right here in Greater Shepparton showcases the strength of our community spirit and our capacity to host major events that bring joy, talent, and visitors to our region.

“The economic benefit of this tournament is immense, supporting our local businesses and creating lasting memories for thousands of young athletes and their families.”

Rolando Navas, AFS director, celebrated the growth of the tournament, which started with only 30 teams in 2007 and has expanded to 313 in 2024.

“The AFS Shepparton Cup stands as a testament to the passion and dedication of young footballers and their families. We are thrilled to see this tournament become a beacon of community, resilience, and the love of the game,” he said.

This year’s AFS Shepparton Cup featured a vibrant carnival atmosphere with entertainment, food trucks, and a fun zone for players and families, making it a memorable experience for all.

Plans are already underway to welcome even more international teams in 2025, solidifying Greater Shepparton as Australia’s home for junior football.